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Two Together: Save £100!Save £100 when you purchase two funeral plans together. Call us for more details.
At Aura, we believe saying goodbye should be simple, personal, and focused on what truly matters to you and your family. Aura was founded by Paul Jameson, his son David and their friend Ben, inspired by Paul’s experience after being diagnosed with motor neurone disease. Together, they’ve shaped Aura with compassion, transparency, and genuine care at its heart.
Today, David and Ben lead Aura alongside Paul, continuing the vision they built together — and ensuring every family is supported with the same kindness they’d want for their own.
Whether you’re facing a loss today, planning for the future, or supporting a loved one, Aura offers compassionate funeral care with transparent pricing, expert guidance, and personal support.
A simple farewell for those who have passed away without the cost or complexity of a traditional funeral.
✔ A respectful, unattended cremation.
✔ Transparent pricing with no hidden fees.
✔ Our expert team is on hand whenever you need them, ready to handle all funeral arrangements.
From £1,195
Take care of everything in advance, protecting your loved ones from financial and emotional stress.
✔ Fixed costs to protect you from potential price increases.
✔ Flexible payment options are available.
✔ Everything is arranged in advance with no extra costs to surprise your family when the time comes.
Plans from £1,695
At Aura, we believe in treating every person who turns to us as if they were our own family. This dedication has earned us an exceptional 4.9/5 stars Trustpilot rating, making us the highest-rated ‘Cremation Services’ provider on the platform.
We’re honoured to be a trusted partner for families across the UK. Read their stories below.
Traditional funerals aren’t for everyone. Aura’s direct cremations offer a simple, low-cost alternative with compassionate care. We provide clear pricing, nationwide support, and the freedom to say goodbye your way.
*Source: SunLife 2025 Cost of Dying Report, stating the average cost of a funeral at £4285.
Being family-run isn’t just part of our story; It’s what guides how we care for every person who turns to us. Aura was founded by Paul Jameson after having to organise his own funeral. He understood how hard that time can be and wanted to create a service built on real care and compassion. We deliver quality customer service, as this is exactly what we would want for our own families.
With Aura, you’re never just a number. Your dedicated team member will get to know you, your wishes and your family’s needs. Being a small, family-run team means we can offer a truly personal approach. We take the time to understand what matters to you, and we’re here to support you with genuine care and dedicated attention.
Aura’s funeral plans offer peace of mind, ensuring your family won’t have to cover the cost when the time comes. Your money is safely stored in an independently managed trust, ready to cover all the essential services needed for a direct cremation in the future.
You can rely on us to take care of your family. With years of experience supporting families across the UK, our team understands the complexities of funeral arrangements and end-of-life planning. We’ll be by your side every step of the way, offering as much or as little help as you need. From assisting with paperwork to offering guidance and emotional support, we’re here to look after the people who matter most to you.
We’ve put together a range of clear, practical guides to help you understand your options, know what to expect, and make confident decisions.
Direct cremation is a simple, dignified option without a funeral service or ceremony at the crematorium. It gives families freedom to remember their loved one in their own way, in their own time. Aura offers both attended and unattended direct cremations. If you’d like to learn more, click the link below.
The consumer champions over at Money Saving Expert says: “Having a prepaid plan in place means those close to you will have less to organise when you die and less (sometimes nothing) to pay towards your funeral.” Our fully regulated plans are designed to give peace of mind to you and your family.
The first days after a someone passes away can feel overwhelming for some. If you’re looking for support, we’re here to offer assistance over the phone or online. From understanding how to register a death to sorting out probate and getting funeral arrangements in place, click the link below for our helpful guide.
They are on hand whenever you need them to offer kindness, expert advice and a steady hand, helping make a difficult time feel a little easier.
Whether you’re arranging a direct cremation or a fully attended service, our Angels take care of every detail so you can focus on being with loved ones or honouring the person who has passed.
They’re the heart of everything we do, and it’s thanks to their dedication that we’re the highest-rated national ‘Cremation Service’ provider on Trustpilot.
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.