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Written by Lauren Knowles.
2 minute read
We’re delighted to share that Aura has been shortlisted as a finalist in two categories at the SME National Business Awards 2025:
These nominations reflect our founding mission: to transform funeral care through kindness, clarity and compassion.
Aura was created in response to a deeply personal experience — when our founder, Paul Jameson, was diagnosed with motor neurone disease, he found a funeral industry that felt impersonal and unclear. Together with his family and close friends, he built Aura to be something different: a funeral planning service that puts people first.
Today, that vision lives on through every member of the Aura team. We support thousands of families each year with genuine, emotionally intelligent customer care — with 96% of our Trustpilot reviews rated five stars.
Being recognised for ‘Service Excellence’ and ‘Family Business of the Year’ is a greatly important milestone for us. It honours the values we hold close, and the people we’re proud to serve.
The SME National Business Awards ceremony takes place later this year, and we’re thrilled to be among such inspiring finalists.
Thank you to our customers, partners and team for helping us build something truly special.
For more information on the awards, click here.