Two Together: Save £100!
Save £100 when you purchase two funeral plans together. Call us for more details.
As the UK’s highest-rated cremation provider, Aura offers trusted, all-inclusive plans with no hidden fees and compassionate support for your family when the time comes.
Aura offers three flexible, all-inclusive prepaid plans, including options for unattended or attended direct cremations, catering to different needs and budgets. At Aura, we’re here to support you with the same quality care and respect we’d want for our own loved ones.
By locking in today’s cost, you avoid future price increases, ensuring your loved ones won’t face high fees when the time comes.
Taking care of all the details and costs in advance provides real comfort to you and your loved ones, lifting a weight off your mind.
With everything planned and paid for, your family can focus on honouring your life, rather than dealing with logistical decisions.
Organising a funeral plan gives you control over the details of your funeral, making sure it’s exactly as you would like it to be.
Aura is the only provider with two 5-star plans from Fairer Finance and we hold 4.9/5 stars on Trustpilot, reflecting our commitment to compassionate service.
Founded by Paul Jameson, Aura was built on compassion and trust. Today, Paul runs Aura with his family, ensuring a personal touch that larger providers can’t match.
Aura offers comprehensive funeral plans starting at just £1,595. With no hidden fees, your family won’t face any unexpected costs for your funeral.
We understand that life changes. That’s why our plans come with no cancellation fees and flexible options to suit your evolving needs.
At Aura, we believe in treating every person who turns to us as we would want our own family to be treated. This approach has helped us earn an outstanding 4.9/5 stars Trustpilot rating, making us the top-rated provider in the ‘Cremation Services’ category.
We’re proud to support families across the UK. See their experiences below.
Our comparison table below highlights how Aura’s funeral plans stand out against other providers, offering transparency, value, and peace of mind for you and your family.
Starting Price | £1,595 | £1,995 | £1,700 | £1,785 | £1,499 |
Fairer Finance | |||||
Trustpilot | 4.9/5 stars | 4.8/5 stars | 4.6/5 stars | 4.6/5 stars | 4.9/5 stars |
All-Inclusive Pricingℹ | ✔ | ✔ | ✘ | ✘ | ✘ |
Free Cancellation Anytimeℹ | ✔ | ✘ | ✘ | ✘ | ✘ |
Transparent Pricingℹ | ✔ | ✘ | ✘ | ✘ | ✘ |
This comparison only includes direct cremation plans. Information is correct as of February 2025.
Here are a few key factors to keep in mind when comparing funeral plans.
Look for plans with clear, all-inclusive pricing to avoid hidden costs. Some providers exclude essential services like the removal of medical devices or ashes delivery, leaving families with unexpected expenses. Make sure you understand exactly what is covered and ask for a detailed breakdown of costs.
Life is unpredictable, and your needs may change over time. Choose a provider that offers flexibility, such as the ability to update or cancel your plan without penalties, even past the mandatory 30-day cooling-off period. This ensures your plan continues to meet your requirements in case your situation evolves.
Check customer reviews on platforms like Trustpilot and independent ratings from sources like Fairer Finance. A highly rated provider is more likely to deliver a reliable, compassionate service. Consumer experts like MoneySavingExpert can also provide impartial advice on funeral plan providers.
Funeral planning is a sensitive process, so excellent customer service is essential. Look for providers that are responsive, compassionate, and willing to answer all your questions. A supportive team can make a significant difference when making such an important decision.
Compare payment plans to find one that suits your budget. Some providers charge extra for spreading costs over time, so be sure to factor this into your decision. You may want to opt for a plan that offers affordable instalments without additional fees.
Aura offers great value and flexibility with no hidden costs, take a look at how we compare to Co-op Funeralcare.
Aura’s family-run service ensures every customer receives personal care, see what makes us different to Pure Cremations.
Aura offers a more affordable and compassionate service with no hidden costs or pressure, see what makes us stand out from Golden Charter.
Aura provides a caring service with no extra fees and all-inclusive pricing to give you peace of mind, read how Aura and Golden Leaves compare.
Aura’s funeral plans are designed to give you peace of mind, with clear pricing, comprehensive coverage, and the reassurance of trusted family values. By choosing Aura, you’re not just selecting a funeral plan—you’re ensuring your wishes are met with care and dignity.
If you’re ready to take the next step, our team is here to guide you. You can call us directly for friendly, no-pressure advice, or download our free brochure to explore your options in your own time. We’re here to help every step of the way.
Aura was founded by Paul Jameson with a simple mission: to support families with clarity, kindness, and compassion when it’s needed most. We treat every person the way we’d want our own loved ones to be treated—with genuine care and respect.
That’s why, with Aura, you’re not just another client—you’re in the hands of people who genuinely care.ℹ
A prepaid funeral plan gives you peace of mind, knowing that your arrangements are taken care of and your family won’t face the financial or emotional burden of planning a funeral. Aura’s plans let you lock in today’s prices, avoiding future cost increases. It’s a simple, thoughtful way to take control and ensure your wishes are honoured.
You may want to look for a provider that is transparent, trustworthy, and regulated by the Financial Conduct Authority (FCA). Ensure the plan covers everything you want with no hidden fees. Aura stands out for its all-inclusive plans, no hidden costs, and a compassionate approach. Choosing Aura means choosing a family-run company who understands just how important quality support is.
Aura is proud to be the highest-rated provider in the Trustpilot ‘Cremation Service’ category with 4.9 out of 5 stars. We’re also the only provider on Fairer Finance with two five-star-rated funeral plans. Our reputation reflects our commitment to exceptional service and care.
With Aura, there are no hidden costs. Our plans are completely transparent and include everything you need for a low-cost funeral. You’ll know exactly what’s covered upfront, so there are no surprises for you or your family.
Your Aura funeral plan is completely secure. We’re regulated by the Financial Conduct Authority (FCA), and your money is kept safe in an independent trust or covered by FSCS backing. Our International Compliance Association award for SME Compliance Team highlights our dedication to strong ethics and responsibility, so you can trust you are protected.
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.