Aura Named Finalist in Two Categories at UK Customer Experience Awards 2025

We’re incredibly proud to share that Aura has been shortlisted as a finalist in two categories at this year’s UK Customer Experience Awards (UKCXA):

• Best Customer Service
• Customers at the Heart of Everything

These awards celebrate organisations delivering outstanding, people-first experiences — and to be recognised in both categories is a testament to the values, empathy and care that underpin everything we do.

From Lived Experience to Industry Recognition

Aura was founded by Paul Jameson after his motor neurone disease diagnosis, and it was built with a mission to remove the stress, confusion and pressure so often felt when planning a funeral. That deeply personal beginning shaped our entire service model — one rooted in compassion, clarity and genuine care.

Our care team supports families from their very first call through to aftercare and beyond. We prioritise customers over profits, and we believe that kindness is the most powerful part of customer service.

Finalists Among Industry Giants

We’re honoured to be recognised alongside some of the UK’s most well-known brands, including Experian, Octopus Energy, British Gas, NatWest, Scottish Power and Lloyds Banking Group.

For a small, family-run business like Aura to stand shoulder-to-shoulder with these organisations shows that heartfelt service can make a big impact — no matter your size.

David Jameson, Aura CEO, said:
“We’re so proud of our team and the service we provide to families every day. This recognition reinforces what we’ve always believed — that empathy, clarity and kindness aren’t just nice to have. They’re essential. And we’re honoured to be setting a new standard in funeral care.”

We’ll continue to raise the bar and ensure that every family we serve feels seen, supported and truly cared for.

For more information on the awards, click here.