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Written by Lauren Knowles.
3 minute read
We’re delighted to announce that Aura Funerals has taken home two major honours at the UK Customer Experience Awards 2025 (UKCXA), winning Gold in the ‘Customers at the Heart of Everything’ category — the event’s signature and most competitive award — and Silver in ‘Best Customer Service’.
These accolades recognise our exceptional commitment to empathy, transparency and customer-led innovation in the funeral and end-of-life sector.
Aura was founded by Paul Jameson after receiving a diagnosis of motor neurone disease. His personal experience planning his own funeral revealed the confusion, cost and lack of compassion often faced by families navigating end-of-life arrangements.
Determined to change this, Paul, his son David, and family friend Ben established Aura to provide a service defined by kindness and clarity. From its beginnings, all of us here at Aura have focused on supporting families with empathy, rejecting sales-driven approaches and instead building personal relationships through our Aura Angels — a team hired for emotional intelligence and genuine compassion.
Since launch, we have supported thousands of families across the UK and is now the highest-rated national ‘Cremation Services’ provider on Trustpilot, with a 4.9/5 rating and 97% five-star reviews.
Paul Jameson, Founder of Aura, said:
“I may sound dramatic when I say our work is a matter of life or death to us – but really it is. Not just in the nature of what we do but with how important it is to us to get it right. The customer truly is at the heart of everything because of the life-changing consequences it has when we do it well.
“Aura began with my own experience as our first customer, but it’s been shaped by thousands of others since. These awards recognise the difference their voices have made.”
A heartfelt thank you to our incredible customer service teams — whose kindness, empathy and will to help others bring genuine comfort to people at one of the most difficult times in their lives. Your compassion is what sets Aura apart and makes this recognition possible.
And to every family who has trusted us, shared their stories and helped shape the way we care — thank you. You are, and always will be, the reason we do what we do.