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Aura was born from Paul Jameson’s close encounters with mortality. In those moments, he realised that nothing mattered more than ensuring his family would be surrounded by clarity, unwavering support, and care when he was no longer there. Aura is built on the heartfelt belief that every customer deserves the same level of care, respect, and compassion that we would want for our own loved ones.
That’s why, with Aura, you’re not just another client – you’re in the hands of people who genuinely care.
Aura is a family-run business. We offer personalised care from our family to yours, providing people-centred care that can’t be matched by larger providers.
Our customer-support team have made us the top-rated direct cremation plan provider on Trustpilot, with 4.9/5 stars, so you’re in good hands with Aura.
There are no hidden costs with our direct cremation funeral plans; all necessary costs relating to your funeral are included in the price of your plan.
Your money is held in a secure, independently-managed trust and is protected by the FSCS, ensuring safety for your money and peace of mind for you.
We’re confident that you’ll gain total peace of mind from our direct cremation plans and customer service. If not, we’ll give you a full refund.
You can pay for your direct cremation plan in full or spread the cost over 12 or 24 months. No matter how you choose to pay, the cost of your plan won’t change.
We are family-run and family-owned with a personal connection to the service we provide. Every decision is made with care, compassion, and a deep understanding of what families need during difficult times. People always come first at Aura.
We are family-sized, which means we only care for a handful of clients every day. By dedicating our time and attention to a smaller number of families, we can ensure that every detail is handled with the utmost care. While some companies process hundreds of cremations daily from a single location, we work with local crematoria across the UK and can offer individualised support that larger providers simply can’t match.
We believe in transparency, especially around the sensitive topic of funerals. That’s why we offer clear, straightforward pricing with no hidden charges or surprise fees. From the very beginning, you’ll know exactly what to expect.
We understand that deciding on a funeral plan is a personal decision that takes time. The last thing you need is to be bombarded with calls and pushy sales tactics. At Aura, we respect your space and won’t hassle you over the phone. If we’re unable to reach you, we simply send the information you need, allowing you to get in contact in your own time.
We have a dedicated team of experts to guide you and your family at every step of the process. When you reach out to Aura, you won’t be speaking to a faceless call centre. Instead, you’ll connect with a compassionate team member who genuinely cares about helping you, ensuring that every aspect of your experience is handled with empathy and respect.
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.