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Two Together: Save £100!Save £100 when you purchase two funeral plans together. Call us for more details.
Aura offers simple, transparent funeral plans with no hidden fees, personal family-led support, and exceptional ratings from both customers and experts.
| Choice | ||
|---|---|---|
| Starting Price | £1,695 | £1,895 |
| Trustpilot | 4.9/5 stars | 4.9/5 stars |
| Fairer Finance | ||
| All-Inclusive Pricingℹ | ||
| Free Cancellation Anytimeℹ |
This comparison only includes direct cremation plans. Information is correct as of March 2026. Please note, Aura’s offering above is only applicable to plans paid in instalments up to 24 months. For those paying via 5-year instalments, different terms and conditions apply.
Aura is a family-run provider offering funeral plans and direct cremation services. Families are supported throughout the arrangement process by Aura’s team, known as the Aura Angels.
Choice also provides funeral plans through a national network of funeral directors.
Aura’s plan starts from £1,695 and includes cremation fees, professional care, a coffin, and the return or scattering of ashes.
Choice plans start from £1,895. Additional charges may apply for collection beyond 60 miles from the funeral director and for the delivery of ashes.
Two of Aura’s plans hold a 5/5 rating from Fairer Finance. Choice holds a 4/5 stars rating from the same reviewer.
On Trustpilot, Aura has a rating of 4.9/5 stars based on 1107 reviews reviews. Choice has a Trustpilot rating of 4.9/5 stars from 600+ reviews.
Aura allows plans to be paid over 12 or 24 months with no instalment charge, giving families flexibility when arranging a funeral plan.
Choice applies instalment fees to plans paid over more than 12 months.
Aura’s plans start from £1,695. Instalment payments are available without an instalment fee.
Choice plans start from £1,895. Instalment fees apply to longer payment periods, and additional charges may apply for certain collection services.
Aura offers the option to pay upfront or spread the cost over 12 or 24 months with no instalment charge.
Choice applies instalment charges to plans paid over more than 12 months.
Our experienced Aura Angels are on hand to guide your loved ones through every step, offering comfort and support when it matters most.
Aura and Choice both have a Trustpilot rating of 4.9/5 stars.
Aura also holds a 5/5 rating from Fairer Finance, while Choice holds a 4/5 stars rating from the same reviewer.
Aura was founded by Paul Jameson together with his son Dave and their friend Ben. Today, Aura operates as a family-run provider offering funeral plans and direct cremation services across mainland Britain.
At Aura, we believe peace of mind shouldn’t come at a premium. Our family-run service is compassionate, clear, and flexible, designed to make funeral planning feel simple and stress-free.
Join thousands of families across the UK who trust Aura for affordable funeral plans, expert support, and care that truly puts your loved ones first.
Aura was founded by Paul Jameson with a simple mission: to support families with clarity, kindness, and compassion when it’s needed most.
Paul’s personal story has ensured our service is rooted in empathy and integrity. We treat every person the way we’d want our own loved ones to be treated—with genuine care, respect, and understanding.
That’s why, with Aura, you’re never just another client—you’re in the hands of people who genuinely care.ℹ
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.