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Aura is a family-run provider offering transparent pricing, compassionate care, and complete peace of mind.
| Starting Price | £1,695 | £1,700 |
| Trustpilot | 4.9/5 stars | 4.6/5 stars |
| Fairer Finance | ||
| All-Inclusive Pricingℹ | ||
| Free Cancellation Anytimeℹ | ||
| Money-Back Guaranteeℹ | ||
| Transparent Pricingℹ |
This comparison only includes direct cremation plans. Information is correct as of May 2025. Please note, Aura’s offering above is only applicable to plans paid in instalments up to 24 months. For those paying via 5-year instalments, different terms and conditions apply.
Aura is a family-run business and our roots drive everything we do, ensuring your needs are handled with genuine care and heartfelt attention.
Here at Aura, you’re always more than just a policy number. We’re committed to providing a service that is truly focused on what truly matters to you and your family.
Aura’s plans start at just £1,695 and include all the services needed for your cremation, protecting your family from extra costs. Co-op offers a range of tiered plans starting at £1,700, but additional fees for the removal of non-standard medical devices and mileage over 50 miles for collection may make their plans more expensive.
Aura has received a 5/5 rating from Fairer Finance, reflecting our great value and transparency. By comparison, Co-op has 3/5 stars as rated by the same experts.
Families also review Aura higher on Trustpilot (4.9/5 stars) compared to Co-op’s 4.6/5, demonstrating Aura’s high-quality service and customer satisfaction.
If you wish to pay in instalments, Aura adds no charges or fees. Co-op does apply additional monthly charges for spreading payments over 2-25 years, which will increase your plan’s total cost.
Aura’s plans can be changed or cancelled at any time without fees. Co-op’s policy does include extra charges if you need to cancel your funeral plan after the first 30 days.
Aura partners with peaceful, local care centres, ensuring cremations are handled close to home. Co-op works with a network of funeral directors, offering local services but often at higher costs.
Starting at just £1,695, Aura’s plans are all-inclusive and have no hidden fees or extra costs for monthly payments. Co-op’s plans involve higher upfront costs and may have monthly instalment fees depending on the time period.
With a 5/5 rating from Fairer Finance rating and 4.9/5 stars on Trustpilot, Aura is a clear choice for families seeking quality care and transparency. Co-op scores are lower when it comes to expert and customer reviews.
While Aura offers peace of mind by providing free cancellation and adjustments at any time. Whilst Co-op do not charge a cancellation fee if you change your plan to another provided by Co-op Funeralcare, they do charge £125 if you cancel your plan outside the 30-day cooling-off period.
Aura’s family-run approach ensures a compassionate, human touch. It’s this genuine care and personal attention that sets us apart, ensuring you always feel supported.
Aura offers support to families through our expert Angel team. They will guide your loved ones through every step of organising your funeral when the time comes.
Planning ahead is about more than just cost—it’s about choosing a provider you can trust to care for you and your loved ones with dignity and respect.
Aura’s family-run approach, top Fairer Finance rating, and transparent pricing make us a thoughtful alternative to larger providers like Co-op Funeral Plans.
Join thousands of families across the UK who trust Aura for affordable, compassionate, and worry-free funeral planning.
Aura was founded by Paul Jameson with a simple mission: to support families with clarity, kindness, and compassion when it’s needed most. We treat every person the way we’d want our own loved ones to be treated—with genuine care and respect.
That’s why, with Aura, you’re not just another client—you’re in the hands of people who genuinely care.ℹ
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.