Two Together: Save £100!
Save £100 when you purchase two funeral plans together. Call us for more details.
Beat the price rise: Save up to £300!
Funeral plan prices increase after 28 February. Secure your plan today and save up to £300.
Choose Aura for trusted, personal support, transparent pricing, and peace of mind for you and your loved ones.
When it comes to planning ahead, Aura’s family-focused care offers a more personal and compassionate approach. See why families place their trust in Aura:
Starting Price | £1,595 | £1,995 |
Trustpilot | 4.9/5 stars | 4.8/5 stars |
Fairer Finance | ||
All-Inclusive Pricingℹ | ✔ | ✔ |
Free Cancellation Anytimeℹ | ✔ | ✘ |
Local Care Centresℹ | ✔ | ✘ |
Transparent Pricingℹ | ✔ | ✘ |
Money-Back Guaranteeℹ | ✔ | ✘ |
While Pure Cremation operates on a larger scale, Aura focuses on providing a flexible service with a personal touch.
Our Aura Angels provide hands-on guidance and emotional support to your loved ones when the time comes. This unique service ensures your family feels cared for at every step.
Planning for the future shouldn’t cost more. Aura doesn’t charge extra fees for monthly payments, keeping your plan affordable and fair.
Pure Cremation applies additional fees for monthly plans, which increases the overall cost for customers who wish to spread their payments.
Aura is rated 5/5 by Fairer Finance, a recognition we have earned for our value and transparency. Pure Cremation holds a 4/5 star rating.
Families also rate Aura higher on Trustpilot, with 4.9/5 stars compared to Pure’s 4.8/5, reflecting Aura’s dedication to compassionate and reliable service.
Aura works with trusted, local care centres across the UK, ensuring cremations are handled with care in your community, close to home. Pure Cremation also serves families nationwide but takes a different approach by offering its service in centralised facilities.
Aura is a family-run provider that focuses on delivering warm, compassionate care for every customer, simply because this is what we would want for our own family. Our approach ensures that you are treated as an individual and not just a policy number.
Aura believes in giving you the space and time to make decisions at your own pace, free from endless phone calls or pushy sales tactics. Some other providers, such as Pure Cremation, may take a more active approach, with more frequent outreach to potential customers.
Planning a funeral is a deeply personal decision. To choose the right provider, it’s essential to consider more than just price. Look for a service that prioritises transparency, flexibility, and care for you and your family.
Aura’s 5/5 Fairer Finance rating and 4.9/5 stars Trustpilot score demonstrate our dedication to excellence. Pure Cremation scores slightly lower with 4/5 from Fairer Finance and 4.8/5 stars on Trustpilot.
Aura’s family-run approach ensures warmth and compassion which families may appreciate more than Pure Cremation’s large business structure.
Aura Angels provide invaluable guidance and care for your loved ones, a service not offered by Pure Cremation.
Aura offers free cancellations and adjustments anytime. After the first 30 days of taking out your plan with Pure Cremation, you will be charged a cancellation fee if you want to leave your plan.
Aura’s all-inclusive plans start at just £1,595, with no extra fees for monthly payments, making us the more affordable and transparent choice.
Choosing a funeral plan is about more than cost—it’s about trust, compassion, and ensuring your loved ones are supported when they need it most.
Aura’s family-run ethos, no-pressure approach, and commitment to transparent pricing make us the thoughtful alternative to larger providers like Pure Cremation.
Join thousands of families across the UK who trust Aura for peace of mind, exceptional service, and plans that truly care for their needs.
Aura was founded by Paul Jameson with a simple mission: to support families with clarity, kindness, and compassion when it’s needed most. We treat every person the way we’d want our own loved ones to be treated—with genuine care and respect.
That’s why, with Aura, you’re not just another client—you’re in the hands of people who genuinely care.ℹ
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.