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Compare Pure Cremation vs Aura Funeral Plans

Choose Aura for trusted, personal support, transparent pricing, and peace of mind for you and your loved ones.

Trustpilot 5 starsFairer financeFse logoFscs protected

How Aura compares to Pure Cremation

When it comes to planning ahead, Aura’s family-focused care offers a more personal and compassionate approach. See why families place their trust in Aura:

Starting Price£1,595£1,995
Trustpilot
4.9/5 stars
4.8/5 stars
Fairer Finance
All-Inclusive Pricing
Free Cancellation Anytime
Local Care Centres
Transparent Pricing
Money-Back Guarantee

Why families choose Aura

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Compassionate support for families

While Pure Cremation operates on a larger scale, Aura focuses on providing a flexible service with a personal touch.

Our Aura Angels provide hands-on guidance and emotional support to your loved ones when the time comes. This unique service ensures your family feels cared for at every step.

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No extra fees on monthly plans

Planning for the future shouldn’t cost more. Aura doesn’t charge extra fees for monthly payments, keeping your plan affordable and fair.

Pure Cremation applies additional fees for monthly plans, which increases the overall cost for customers who wish to spread their payments.

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Top ratings from experts and families

Aura is rated 5/5 by Fairer Finance, a recognition we have earned for our value and transparency. Pure Cremation holds a 4/5 star rating.

Families also rate Aura higher on Trustpilot, with 4.9/5 stars compared to Pure’s 4.8/5, reflecting Aura’s dedication to compassionate and reliable service.

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Local care centres

Aura works with trusted, local care centres across the UK, ensuring cremations are handled with care in your community, close to home. Pure Cremation also serves families nationwide but takes a different approach by offering its service in centralised facilities.

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Family-run service

Aura is a family-run provider that focuses on delivering warm, compassionate care for every customer, simply because this is what we would want for our own family. Our approach ensures that you are treated as an individual and not just a policy number.

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No pressure promise

Aura believes in giving you the space and time to make decisions at your own pace, free from endless phone calls or pushy sales tactics. Some other providers, such as Pure Cremation, may take a more active approach, with more frequent outreach to potential customers.

What to look for when comparing Aura and Pure Cremation

Planning a funeral is a deeply personal decision. To choose the right provider, it’s essential to consider more than just price. Look for a service that prioritises transparency, flexibility, and care for you and your family.

1. Top ratings

Aura’s 5/5 Fairer Finance rating and 4.9/5 stars Trustpilot score demonstrate our dedication to excellence. Pure Cremation scores slightly lower with 4/5 from Fairer Finance and 4.8/5 stars on Trustpilot.

2. Personalised service

Aura’s family-run approach ensures warmth and compassion which families may appreciate more than Pure Cremation’s large business structure.

3. Support for families

Aura Angels provide invaluable guidance and care for your loved ones, a service not offered by Pure Cremation.

4. Flexible plans

Aura offers free cancellations and adjustments anytime. After the first 30 days of taking out your plan with Pure Cremation, you will be charged a cancellation fee if you want to leave your plan.

5. Transparent pricing

Aura’s all-inclusive plans start at just £1,595, with no extra fees for monthly payments, making us the more affordable and transparent choice.

Plan your funeral with Aura

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Choosing a funeral plan is about more than cost—it’s about trust, compassion, and ensuring your loved ones are supported when they need it most.

Aura’s family-run ethos, no-pressure approach, and commitment to transparent pricing make us the thoughtful alternative to larger providers like Pure Cremation.

Join thousands of families across the UK who trust Aura for peace of mind, exceptional service, and plans that truly care for their needs.

From our family to yours

Aura was founded by Paul Jameson with a simple mission: to support families with clarity, kindness, and compassion when it’s needed most. We treat every person the way we’d want our own loved ones to be treated—with genuine care and respect.

That’s why, with Aura, you’re not just another client—you’re in the hands of people who genuinely care.

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Debs Fowler
Debs
Tamsin Ferrier
Tamsin
Roderick Beresford Cole
Roderick
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Call our friendly team for more information

If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.

Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.

5/5 stars
The team provided incredibly helpful and friendly advice, explaining the plan in detail and answering all my questions.
Barry Shore, Trustpilot
29/10/2024
All-Inclusive Pricing
Every cost related to your cremation is included upfront, from collection to cremation fees. There are no hidden charges, so you can plan with confidence.
Free Cancellation Anytime
Change your mind? You can cancel your Aura plan at any time and receive a full refund—no fees, no questions asked. Other providers will provide free cancellations within the first 30 days. After this, they may charge a fee to cancel.
Local Care Centres
Aura works with a network of peaceful, local care centres across the country to look after you with dignity and respect. This ensures a smooth and personal process, handled as close to home as possible.
Transparent Pricing
Aura provides full transparency with no hidden fees, instalment charges, or administration costs. Our plan prices are clear, with no unexpected expenses for you or your family, and we share all costs upfront without asking for personal details.
Money-Back Guarantee
If you’re dissatisfied for any reason, Aura guarantees a full refund. Your money is secure, so you can plan with peace of mind.