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Two Together: Save £500!Save £500 when you purchase two funeral plans together. Call us for more details.
✓ Family-run with a focus on person-centred care
✓ Highest rated by customers and experts
✓ Free lifelong cancellation and flexibility
| Fairer Finance | ||
| Starting Price | £1,695 | £2,095 |
| Trustpilot | 4.9/5 stars | 4.8/5 stars |
| All-Inclusive Pricingℹ | ||
| Free Cancellation Anytimeℹ | ||
| Money-Back Guaranteeℹ | ||
| Transparent Pricingℹ |
This comparison only includes direct cremation plans. Information is correct as of May 2025. Please note, Aura’s offering above is only applicable to plans paid in instalments up to 24 months. For those paying via 5-year instalments, different terms and conditions apply.
As an independent, family-run and family-sized company that only services a handful of arrangements a day, we put extra emphasis into our care. As a result, we’re the only national ‘Cremation Services’ provider to be rated 4.9/5 on Trustpilot.
We believe in giving clear and transparent pricing upfront, so you can make a decision without having to give away any personal information.
Aura Funeral Plans start from £1,695, however with other providers, you may have to look deeper to find what you need.
Larger companies often use call centres that will continue to call you until you answer the phone.
With Aura’s approach, we like to give our families as much time as they need to make a decision. If you have any questions, we’re only a phone call away.
A company’s accolades can help underscore the tireless efforts of a business in ensuring that processes remain amongst the best in the industry.
We are proud to be the highest rated direct cremation plan provider, rated by customers and experts.*
*Highest rated by experts: We’re the only prepaid direct cremation plan provider with two five-star-rated plans by independent consumer champions, Fairer Finance. Highest rated by customers: We’re the highest rated ‘Cremation Services’ provider on Trustpilot with a total rating of 4.9/5.
Our funeral plans are all-inclusive with transparent pricing. There are no hidden fees to surprise you–everything you need to know is clearly detailed on our website. When the time comes, your family won’t have to worry about additional costs. We’ve included every necessary service in the price, so you can have peace of mind knowing everything is covered.
Flexibility is a key part of Aura’s funeral plans. Whether you need to cancel or you want to switch from an unattended direct cremation to an attended service at a local crematorium, we’re here to help make that change. Our dedicated team is always ready to assist, ensuring your plan perfectly aligns with your wishes and needs.
Our commitment to reliability and integrity earned us the SME Compliance Team of the Year award at the 2024 ICA Compliance Awards, which means you can feel safe putting your trust in Aura. We are also proud to have one of the industry’s highest trust solvencies, showcasing our strong financial health and ability to fulfil the needs of our clients.
Family values are at the heart of Aura, and our Trustpilot reviews show this. Our customers consistently share heartfelt stories of our staff and their understanding, attentive approach. With a rating of 4.9/5 stars and the distinction of being the only provider with two five-star rated cremation plans by Fairer Finance, Aura stands out for our genuine care and dedication.
Your peace of mind is our priority, which is why Aura offers a satisfaction guarantee. We are confident in the quality and compassion of every interaction our clients receive and believe you will be satisfied with your funeral plan. If you find yourself unhappy with out service, we’ll give you your money back.
If you’d like to know more about how to plan a cremation with Aura, our brochure is a helpful place to begin.
Our funeral plans are a helpful way to put everything in place for you or someone else.
When the time comes, our experienced team will be here to guide you through each step, offering support and advice whenever you need it.
To find out more about how our plans work, what’s included, and our story, you can request a brochure by clicking the link below. We will then send you a copy by email or First Class post—whichever you prefer.
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.