×
Plan Now, Pay LaterSecure your plan today, don't pay until 9 January 2026. T&Cs apply, click here for details.
Two Together: Save £500!Save £500 when you purchase two funeral plans together. Call us for more details.
Unlike larger, more corporate providers, Aura ensures a person-centred, caring service with no hidden fees, giving you complete peace of mind.
Let’s explore how other direct cremation funeral plan providers compare to Aura, the UK’s highest-rated direct cremation plan provider.
 | ||||
|---|---|---|---|---|
| Fairer Finance | ||||
| Starting Price | £1,695 | £2,095 | £1,700 | £1,885 |
| Trustpilot | 4.9/5 stars | 4.8/5 stars | 4.6/5 stars | 4.4/5 stars |
| All-Inclusive Pricingℹ | ||||
| Free Cancellation Anytimeℹ | ||||
| Money-Back Guaranteeℹ | ||||
| Transparent Pricingℹ |
This comparison only includes direct cremation plans. Information is correct as of May 2025. Please note, Aura’s offering above is only applicable to plans paid in instalments up to 24 months. For those paying via 5-year instalments, different terms and conditions apply.
As an independent, family-run and family-sized company that only services a handful of arrangements a day, we put extra emphasis into our care. As a result, we’re the only national ‘Cremation Services’ provider to be rated 4.9/5 on Trustpilot.
Before purchasing a funeral plan, be sure to check for hidden fees. Some companies charge extra for instalment payments and exclude services like collection costs.
A good provider should disclose full pricing upfront. Ensure complete clarity on what’s included to avoid surprises later.
Life changes, and so might your preferences. While all providers offer initial 30-day cancellations, plans with lifelong free cancellation provide more peace of mind.
Ensure your provider also allows flexibility in options, such as switching to an attended cremation if your wishes evolve.
Since 2022, all funeral plan providers are regulated by the Financial Conduct Authority (FCA).
For added peace of mind, check a provider’s solvency report to gauge their financial health. A trust funding level over 100% indicates a strong financial position, ensuring they can fulfil their commitments.
Customer support varies between providers. Larger companies often use call centres, prioritising quick sales over personalised care during sensitive times.
You may find that smaller companies employing lifelong funeral experts provide a more compassionate, respectful and supportive service.
Independent reviews can offer an unbiased perspective on the quality of a funeral plan provider. Platforms like Trustpilot allow you to see the experiences of previous clients.
Additionally, ratings from organisations like Fairer Finance and additional insights from Money Saving Expert may be useful.
A provider that has a satisfaction guarantee offers you a comforting promise: If you are not happy with your funeral plan, you can have your money back.
This guarantee sets a provider apart, reduces the risk of your choice and allows you to reconsider if you want to.
Our funeral plans are all-inclusive with transparent pricing. There are no hidden fees to surprise you–everything you need to know is clearly detailed on our website. When the time comes, your family won’t have to worry about additional costs. We’ve included every necessary service in the price, so you can have peace of mind knowing everything is covered.
Flexibility is a key part of Aura’s funeral plans. Whether you need to cancel or you want to switch from an unattended direct cremation to an attended service at a local crematorium, we’re here to help make that change. Our dedicated team is always ready to assist, ensuring your plan perfectly aligns with your wishes and needs.
You can feel safe putting your trust in Aura. We lead the direct cremation funeral plan industry with the highest trust solvency, showcasing our strong financial health and ability to fulfil the needs of our clients. Our commitment to reliability and integrity also earned us the SME Compliance Team of the Year award at the 2024 ICA Compliance Awards.
Family values are at the heart of Aura, and our Trustpilot reviews show this. Our customers consistently share heartfelt stories of our staff and their understanding, attentive approach. With a 4.9/5 stars from 1053 reviews and the distinction of being the only provider with two five-star rated cremation plans by Fairer Finance, Aura stands out for our genuine care and dedication.
Your peace of mind is our priority, which is why Aura offers a satisfaction guarantee. We are confident in the quality and compassion of every interaction our clients receive and believe you will be satisfied with your funeral plan. If you find yourself unhappy with out service, we’ll give you your money back.
“As someone who’s had a brush with my mortality, I know how important it is to feel like things are going to be taken care of when the time comes.
That’s why I promise you that with Aura, we’ll take the utmost pride and care in looking after you and your loved ones, now and in the future.”
—Paul Jameson
Founder of Aura
Aura is the UK’s highest rated national provider of ‘cremation services’ on Trustpilot and holds multiple five-star ratings from independent experts. We are trusted by families and recognised for our exceptional care.
Trustpilot is a well-known customer review platform, built to help people share genuine feedback and make confident choices. It allows customers to rate and review businesses based on their personal experiences.
Aura is proud to be the highest-rated national provider in Trustpilot’s ‘Cremation Service’ category, with an overall rating of 4.9/5 stars from families we’ve supported. These ratings reflect our unwavering focus on compassion, quality, and doing right by every person who turns to us.
Fairer Finance is an independent research and ratings agency committed to helping people informed financial decisions. They also encourage companies to act in the best interests of their customers. Aura is proud to be the only prepaid direct cremation plan provider with two five-star ratings by Fairer Finance.
This recognition affirms our dedication to fairness and transparency—especially when helping families make such an important decision, now or in the future.
Funeral Solution Expert is an independent reviewer of funeral plans and services. They provide consumer-focused research and ratings, often working with other trusted platforms like Fairer Finance, Money Saving Expert and MoneyHelper. They also publish reports to help people make confident choices.
We’re proud that Funeral Solution Expert awarded our prepaid funeral plans a five-star rating, recognising our commitment to fairness and transparency in the funeral industry.
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.